A photography blog from the creators of Perfectly Clear


Like you, we’re learning all the time. And this blog gives us a chance to pass along the latest news from the frontlines of photo correction. Every week, we’ll report on the trends that we see shaping the industry… as well as the very coolest customer stories.

We’re pretty excited that other companies are catching on to the power of Lookup Tables or LUTs.  These cool recipes allow you to dramatically (or subtly) change the color and tone of your image for creative results.  We’ve seen a few companies start adding these to their toolset, but we wanted to make sure you knew […]

We’re super excited to release five new presets and LOOKs packs for Perfectly Clear. These unlock new features in Perfectly Clear Complete, Essentials, and Lite.  So be sure to consider adding them to your toolbox. Plus all presets and LOOKs are on sale until December 15 FREE SharkPixel’s Eyes Mini Pack A free collection of […]

Join us live for our next Live Webinar, totally free of charge. Not only will you learn terrific techniques, but if you tune in live, you can be entered to win excellent prizes to help you in your work. (Note: MUST BE TUNED IN LIVE TO WIN). We’ll be giving away a copy of Perfectly […]

This is a guest post from professional photographer Bryan Esler We’ve all had those “ooh” moments. When we see a type of photograph that we’ve longed to create, but have often been afraid to do so. Four years ago, that was me, specifically when trying my first-ever long exposure. With my new (at the time) […]

Are you looking to take Perfectly Clear to the next level? We offer an extensive collection of presets and LOOKs to jumpstart your creativity and unlock the full power of Perfectly Clear.  These presets and LOOKs are designed by professional artists like Kristina Sherk, Matthew Jordan Smith, and Vanelli. Presets and LOOKs unlock new features in […]

Hello, fellow photographers! On behalf of everyone behind the scenes at Perfectly Clear, I want to thank you for being a loyal customer! We’re a small team of 12, committed to forging big ideas that turn into simplified solutions for your photo editing needs. For the last 17 years, it’s been our mission to create […]

Join Levi Sim and Vanelli Live for a free Webinar on Monday, November 20, 2017, as they explore “How to Get up and Running with the New Perfectly Clear 3.5”. Athentech unveiled Perfectly Clear 3.5. with lots of great new features. It’s also a FREE update to existing Perfectly Clear version 3 owners. If you don’t […]

Our Color Restoration technology is 100% unique.  It can fix your software in ways that no other plugin or application can. And now in Version 3.5, it works even better! What is It? Perfectly Clear checks automatically and determines whether or not the capture device has captured the full vibrancy of the colors in a […]

We are so excited to finally release Perfectly Clear Version 3.5 to you! We are offering this as a free upgrade to those with Perfectly Clear Version 3. To update to the newest version, just follow a couple of easy steps! Launch Perfectly Clear. AppsManager should appear to offer you the update. If it does […]

A few years ago we launched LUCiD as a way to give more photographers access to Perfectly Clear technology.  The goal was to keep things affordable and make the software easy to use. While many photographers tried out LUCiD, we decided it made sense to make a slight turn in the road. The new standalone […]

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